How Many People Have Instagram? 2024 Usage Statistics & Insights
As of 2024, Instagram has over 2 billion active users, solidifying its position as a leading social media platform. Most users, about 63%, are between the ages of 18 and 34, while engagement remains high, especially with visual content like Stories and Reels. Brands have found success by adapting their strategies to align with user preferences and the diverse demographics of the platform.