Essential TikTok Users: Key Insights and Trends for 2024
TikTok's user base has grown to over 1.5 billion active users globally by early 2024, appealing to diverse demographics, especially younger people aged 16 to 24. The platform encourages engagement through genuine content, with users spending about 52 minutes daily on the app. For brands, success hinges on creating relatable and authentic content, participating in trends, and forming connections with niche communities.